PreEmptive develops tools that help organizations protect applications, secure intellectual property, and reduce risk in software environments. Its products are used by development teams to integrate security directly into the build process.
The company operated in a space where technical depth mattered, but adoption depended on how clearly the value could be communicated to the right buyers at the correct time. Marketing and sales needed to operate closely to ensure that messaging aligned with real customer needs and conversations happening in the field.
My Role
I led marketing with a direct connection to sales, ensuring that strategy, content, and execution were aligned to revenue-driving priorities.
- Built marketing strategies in lockstep with sales, using their insights to shape messaging, campaigns, and priorities
- Created content designed to support specific sales motions, focusing on what prospects needed to understand to move forward
- Developed campaigns that directly targeted sales goals, rather than broad awareness
- Worked closely with sales to refine positioning based on real customer conversations and objections
- Implemented tracking and tagging to connect marketing activity to lead generation and pipeline outcomes
- Improved website structure and content to better support conversion and inbound engagement
- Built and managed email marketing efforts aligned to sales outreach and follow-up
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